Our Process

We don’t just jump into design—we build the right foundation. Our process is designed to guide you from early-stage thinking through to fully engineered solutions, ready for manufacture or market.

1 . Define

We start by clearly defining the problem. What are we trying to solve—and why does it matter? By understanding the challenge at its root, we’re able to align the project goals with your needs and tailor our process to deliver meaningful results.

Have an idea or challenge in mind? Let’s start a conversation.


2. Research

Once the parameters around the design project have been defined, we research the problem we are trying to solve. We do this by not just researching existing products & solutions, but also by researching the factors which led to a new solution needing to be discovered.

Want to know how we’d approach your space or sector? We’re happy to share our thinking.


3. Concept

Armed with insight, we begin exploring ideas. These can take the form of quick sketches, early CAD models, or even rough physical prototypes. Our aim here is to ideate widely, test rapidly, and start shaping the future of your product.

This is often the most exciting phase—if you’ve got something brewing, bring it to us.


4. Develop

We refine the strongest concepts into more detailed designs—adding depth without losing agility. This phase may involve advanced CAD modelling, early-stage prototyping, cost estimation, and identifying potential manufacturing or performance challenges early on.

Need help developing an idea that’s already in motion? We can slot right in.


5. Test & Feedback

We believe the best designs are shaped in dialogue. That’s why we involve you—and, where relevant, your end users—throughout development. We test ideas, gather feedback, and use what we learn to improve functionality, user experience and feasibility.

Collaboration is key. We’re flexible in how we work with you and your team.


6. Iterate & Optimise

Design isn’t a straight line—it’s a cycle of learning and improving. We take what we’ve learned from testing and feedback, then refine, rework and strengthen the solution. This stage often includes simulation (like FEA), performance improvements, and polishing the design for manufacture—without losing sight of the original intent. The goal? A product that’s not just good, but ready.

Curious how far your idea could go? We’ll help you get there.


This is where everything comes together. With a fully developed, optimised design in hand, we prepare and deliver exactly what’s needed to move forward—whether that’s technical drawings, manufacturing packs, supplier connections or production-ready prototypes.

Some clients want support right through to production. Others just need the right files in the right format. Either way, we make sure the handover is smooth, considered and tailored to your needs—so your product’s next chapter can begin with confidence.

Ready to make it real? We’d love to help you get it over the line.


Not sure where to start?

Drop us a line—we’re always happy to talk things through.

7. Delivery